The internet has dramatically changed the way companies must conduct business in order to be successful. The internet’s pervasiveness gives users access to infinite vendors and suppliers, creating increased competition among businesses and the elimination of geographical limitations for both buyers and sellers.
This is particularly true for the real estate industry. Over 85% of homebuyers use the internet to search for new homes and to find realtors. Furthermore, the vast majority of homebuyers use this resource as the first source of information. For many homebuyers making a move into a different region of the US, the internet is the best, and often only, point of reference.
This environment is a boon to those real estate companies and agents that use effective web marketing strategies. However, this environment is potentially devastating for those who primarily rely on traditional methods of advertising or don’t understand that simply having a website is not the same as having an effective web marketing strategy.
Realtormarketing101.com provides practical strategies for effective real estate marketing. By covering both traditional marketing avenues (print, direct mail, etc.) as well as progressive, non-traditional marketing tools (web, search engine optimization, pay-per-click campaigns, email marketing, blogging), RealtorMarketing101.com gives today’s real estate agents and agencies the tools needed to be successful on the web.
I have over 15 years of experience in Internet technologies and marketing. I am passionate about how technology and non-traditional marketing continue to change the real estate industry, and how real estate marketing professionals can incorporate these changes in their advertising strategies to be more effective and successful.
It is my hope that this information will help real estate professionals and real estate marketers meet their objectives. I welcome your feedback, suggestions and success stories.
